Work | Discover Creative Solutions Today — Lafayette American

Our work is based on craft, curiosity & strategy.

It is a vision that contains both a remarkable advertising agency and an award-winning brand design practice.

Belle Isle Conservancy

Rebrand

Studio Museum in Harlem

Product Campaign

Social Strategy + Content Creation

Brand Campaign

Toledo Museum of Art

Rebrand

Brand Platform

Brand Platform + Product Campaigns

Brand Identity Design

Ford BlueCruise™

Product Campaign

Detroit City Football Club Campaign by Lafayette American photography

Promotional Campaign

Black Mazda SUV and silver Audi car parked on city street with a person walking by in the foreground.

Campaign, Creative

Yellowlight Donuts

Campaign, Creative

Brand Design + Creative Direction

A basketball game with players jumping near the hoop, crowd in the stands, and advertising banners around the court.

Detroit Pistons

Campaign

Goldbug rebrand design by Scorpion Rose Studio - Business Card in flowers

Brand Campaigns + Social Content

RAM Product Campaign by Lafayette American

Brand Identity Design

Campaign

Spotify Car Thing Product Campaign and Messaging Strategy by Lafayette American

Product Campaign + Messaging Strategy

Chewy Talent Acquisition + Retention Content by Lafayette American - Dog Photography

Talent Acquisition + Retention Content

Part of a red background with a small black and white image of a cartoonish monster at the bottom.

Brand + Product Campaigns + Social Content

Brand Identity Design

Amazon Talent Acquisition Campaign by Lafayette American. Social phone image

Talent Acquisition Campaign

Brand Campaign

Race car driver kissing a trophy after winning a race, with a floral and checkered flag decoration surrounding him at the track.

Social Strategy + Content Creation

BorgWarner Social

Brand Identity + Naming

Ford:
Michigan Central

Brand Identity Design

Black RAM pickup truck driving on a road with greenery in the background.

Strategy

Two people sitting on couches in a cozy, stylish living room, holding cocktails with garnishes, with a wooden coffee table set with plates of appetizers, red napkins, and gold utensils.

Brand Campaign + Brand Design

An animated pink character, resembling a cat, is emerging from a small opening in a grassy mound decorated with pink and purple flowers. The character is happily holding a flower in one paw and making a playful gesture with the other. The scene shows a cityscape with buildings and flying birds in the background during a pinkish sunset.

Owens Corning:
Build With Pink

Brand Campaign + Media

A digital art collection app called 'Art Hunt' displayed on a smartphone screen in the center, flanked by two challenge cards with art questions and images, set against a classical painting background.

Detroit Institute of Arts

Campaign + Content Creation

A collage of social media posts with drawings, photos of people, and objects, including a Nazi badge, and styled with black and beige colors, related to Nazi history and activism.

Holocaust Memorial Center

Campaign + Social Strategy

A modern green electric bus at a city transit station with an LED sign displaying 'THE FUTURE'. There are people nearby and tall buildings in the background.

Detroit Department of Transportation

Brand Design

Social Content

Livongo Writing + Publishing by Lafayette American. Image of the publication design.

Writing + Publishing

Brand Identity Design

TightKnit content by Lafayette American. OOH poster Image

Content + Brand Identity Design

ACLU Publication and OOH Campaign by Lafayette American. Publication overview image

OOH Campaign

Butterfly Superhighway

Concept + Design

Billboard advertising DarkSky Lodge & Tavern near Port Austin, showing a starry night sky with the Milky Way, trees, and the phrase 'We'll leave the light off for you.'

Dark Sky Tavern
and Lodge

OOH Campaign

Six people standing on grass holding large gold balloons that spell 'POETRY'. Behind them are two billboards, one with red text and the other with a group of children smiling and an advertisement.

OOH Campaign