Crypton

When designers (and homeowners) think of Crypton, performance and function come to mind – but what about beauty?

Over the last few years, we’ve worked with the brand on several projects to elevate awareness of their products’ sophistication and style across multiple consumer touchpoints.

To show off Crypton’s wide range of gorgeous fabrics, we created “Fabrics That Party” – a print and social campaign comprised of three custom scenes full of luxury, real life, and floor-to-ceiling Crypton. Our goal was to show our audiences that performance fabric and beautiful fabric are not mutually exclusive. After all, it’s not a real party if you’re worried about staining the couch.

The campaign ran in Elle Decor, Interior Design, Metropolis, and Rue, as well as on Crypton social.

Additionally, we redesigned Crypton’s marketing materials to reflect the brand’s focus on quality, sophistication, and innovation. By creating a versatile visual system, we unified their assets – from brochures to trade show materials – into a cohesive narrative highlighting the exceptional performance and unique attributes of Crypton fabric.