We are very good at many things and notably excellent at quite a few, including:
Arts & Culture
Our most successful work, maybe because it’s our true passion? We’ve even launched it as its own practice. GLAM Arts is a collaboration between Gary Gonya (the G), a veteran in Arts & Culture brand marketing, and Lafayette American (the L|A + Media). For more information, click here.
Toledo Museum of Art
Rebrand
Detroit Opera
Rebrand
Detroit Institute of Arts
Campaign + Content Creation
Holocaust Memorial Center
Campaign + Social Strategy
Automotive
We have spent a lot of our lives figuring out how to sell cars, trucks, EVs, and other mobility solutions. Turns out we’re really good at moving the metal.
Ford: BlueCruise™
Product Campaign
RAM
Product Campaign
RAM EV Launch
Strategy
Mazda TikTok
Social Strategy + Content Creation
Latitude AI
Brand Refresh
No Parking Podcast
Brand Design
B2B
The reason we’ve been successful is because we know there’s actually no such thing as B2B; you’re really always just talkin’ to a person.
Owens Corning
Brand + Product Campaigns + Social Content
Owens Corning: Build With Pink
Brand Campaign + Media
Chewy
Talent Acquisition + Retention Content
Deel
Brand Campaign
Amazon
Talent Acquisition Campaign
Sysco
Strategy + Brand Design
Food & Beverage
Honestly, this category might be the most enjoyable one in the industry, which is why we’re often found playing here.
Creative
Kodiak
Brand Platform
Milk Bar
Social Content
McClure’s
Brand Campaign + Social Content
Design
Marrow
Brand Design
Detroit Institute of Bagels
Brand Design
Karl’s
Brand Design
Magnet
Brand Design
Scorpion Rosé
Packaging Design
Sustainability
At L|A, we build things that make an impact. A positive one. Like a superhighway (for butterflies, not cars), a field guide for sustainability leaders, Sysco’s One Planet, One Table platform, Owens Corning’s sustainable product line positioning, and Eugenie’s ethical fashion brand. So, want us to build something for you?
Butterfly Superhighway
Concept + Design
Sysco
Strategy + Brand Design
Eugenie
Brand Design
Owens Corning: Build With Pink
Brand Campaign + Media