We are very good at many things and notably excellent at quite a few, including:

Arts & Culture


Our most successful work, maybe because it’s our true passion? We’ve even launched it as its own practice. GLAM Arts is a collaboration between Gary Gonya (the G), a veteran in Arts & Culture brand marketing, and Lafayette American (the L|A + Media). For more information, click here.

Toledo Museum of Art
Rebrand

Detroit Opera
Rebrand

Detroit Institute of Arts
Campaign + Content Creation

Holocaust Memorial Center
Campaign + Social Strategy

Automotive


We have spent a lot of our lives figuring out how to sell cars, trucks, EVs, and other mobility solutions. Turns out we’re really good at moving the metal.

Ford: BlueCruise™
Product Campaign

RAM
Product Campaign

RAM EV Launch
Strategy

Mazda TikTok
Social Strategy + Content Creation

Latitude AI
Brand Refresh

No Parking Podcast
Brand Design

B2B


The reason we’ve been successful is because we know there’s actually no such thing as B2B; you’re really always just talkin’ to a person.

Owens Corning
Brand + Product Campaigns + Social Content

Owens Corning: Build With Pink
Brand Campaign + Media

Chewy
Talent Acquisition + Retention Content

Deel
Brand Campaign

Amazon
Talent Acquisition Campaign

Sysco
Strategy + Brand Design

Food & Beverage


Honestly, this category might be the most enjoyable one in the industry, which is why we’re often found playing here.

Creative

Kodiak
Brand Platform

Milk Bar
Social Content

McClure’s
Brand Campaign + Social Content

Design

Marrow
Brand Design

Detroit Institute of Bagels
Brand Design

Karl’s
Brand Design

Magnet
Brand Design

Scorpion Rosé
Packaging Design

Sustainability


At L|A, we build things that make an impact. A positive one. Like a superhighway (for butterflies, not cars), a field guide for sustainability leaders, Sysco’s One Planet, One Table platform, Owens Corning’s sustainable product line positioning, and Eugenie’s ethical fashion brand. So, want us to build something for you?

Butterfly Superhighway
Concept + Design

Sysco
Strategy + Brand Design

Eugenie
Brand Design

Owens Corning: Build With Pink
Brand Campaign + Media