RAM

Ram's tagline is "Built To Serve," and many of the people who actually build them have also served. In fact, there are nearly 400 veterans who work at the Sterling Heights Assembly Plant. We interviewed a few of them on the day they were assembling the first Built To Serve Edition trucks, creating a video that kicked off a multi-platform campaign.

During Ram’s big Truck Month, we celebrated the fact they'd not only been chosen as MotorTrend’s “Truck of the Year” two years in a row, but – in a rather pleasant surprise – the Ram 1500 was also named “Luxury Car of the Year” by cars.com. Turns out, when you embrace luxury, technology, and power, you redefine what a truck can be. Well done, Ram.