Ram Rev Launch

Ram had an interesting challenge with its EV strategy (sound familiar?). Other truck brands were already launching their EVs while the Revolution was still a year out. 

We designed the Ram Rev Insider+ program to get early buy-in from customers, building interest and loyalty long before the truck even launched.

Over a year before the vehicle launched, the program had already signed up over 30,000 reservations–more than the number of Ram Revolutions they were initially planning to make. 

Which is more than the number of Ram Revolutions they were initially planning to make.