The Holocaust Memorial Center - Operation Finale
Bringing to life a spy thriller, courtroom drama, and a fight for justice.
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The Israeli Mossad spy team’s capture and trial of the infamous Nazi, Adolf Eichmann, is an incredible tale that expands the Holocaust’s powerful story across decades and continents. The Holocaust Memorial Center brought that fascinating history to life, but it needed a campaign to share the story with the world.
At its core, it’s an international spy thriller told with first-person perspective and actual artifacts. So, we used the theme of espionage to develop this campaign, adding intrigue to appeal to a broader audience.
The campaign created a 40% increase in YOY traffic to the HMC website, 42% of whom were new users. Once on the site, those users consumed 218% more content about Operation Finale, including buying tickets to the exhibit and other topics related to the Holocaust.
